Make Uber Eats & DoorDash pay you back, not just take a cut.
Profitable menu engineering, listing optimization, and delivery marketing so more of every delivery order actually turns into profit — plus multi-platform management so your menu, prices, and hours stay right everywhere at once.
Delivery apps bring orders — they don't guarantee profit
Most restaurants sign up for Uber Eats and DoorDash, upload the dine-in menu as-is, and hope. But a menu priced for the dining room doesn't account for a 15-30% platform commission, packaging costs, or delivery-specific promotions — which means some of your "best sellers" on the app might be losing money on every single order.
What changes when the delivery menu is actually built for delivery
Dine-in menu, copied to the app
- Prices don't account for the platform's 15-30% commission or packaging cost
- Nobody knows which delivery items are actually profitable after fees
- Photos, descriptions, and categories are whatever got uploaded once and forgotten
- Promotions run without knowing if they pay for themselves
- Menu updates on one platform, forgotten on the other two
Delivery-optimized menu
- Every price accounts for commission and packaging, without scaring off the customer
- Per-item, per-platform profit is tracked and reviewed, not guessed at
- Listings tuned for how people scroll and order inside the app
- Promotions and sponsored placement run on the math, not a hunch
- One update pushes to every platform automatically
Six levers that move delivery profit, not just delivery orders
More orders on Uber Eats or DoorDash doesn't automatically mean more profit — these are the specific areas that determine whether a delivery order actually helps your bottom line.
Profitable Menu Engineering
Delivery pricing that accounts for the platform's commission and packaging cost from the start, rather than absorbing it out of your margin — plus a menu layout and item naming strategy that pushes your highest-margin dishes to where customers actually look first inside the app.
Uber Eats & DoorDash Listing Optimization
Photos, descriptions, categories, and combo or upsell prompts rebuilt around how people actually scroll and decide inside a delivery app — the difference between an item that gets skipped and one that gets added to the cart.
Delivery Platform Cost Reduction
A review of the commission tier or plan you're actually on versus your order volume, whether a percentage-off promotion pays for itself or quietly bleeds margin, and which fees can be cut without losing any orders.
Revenue & Profit Analytics
Real per-order profit after commissions, packaging, and promo spend, broken out by platform and by menu item, so decisions about pricing, promotions, or which items to keep are based on actual numbers instead of gut feel.
Delivery Platform Marketing Campaigns
Sponsored-listing budgets and in-app promotions run on Uber Eats and DoorDash with a clear return target, plus building out your own commission-free online ordering so loyal customers can order direct instead of paying an app 30% every time.
Multi-Platform Management
One menu update instead of five — prices, hours, photos, and 86'd items kept in sync across Uber Eats, DoorDash, Grubhub, and your own ordering site, so nothing goes stale on one app while it's already fixed everywhere else.
How a delivery optimization project runs
Same fixed-quote approach as everything else — built around real order and payout data, not guesswork.
Free delivery audit
A review of your current menu, pricing, and payout reports across every delivery platform you use.
True profit breakdown
What each item actually nets after commission, packaging, and promo spend, by platform.
Fixed quote
A flat price and timeline for the menu, listing, and platform work that will move the needle most.
Rebuild the menu & listings
Delivery-specific pricing, photos, descriptions, and upsell prompts, tuned for how the app is browsed.
Launch campaigns
Sponsored placement and promotions set up with a clear return target, not an open-ended budget.
Ongoing management
Menus, prices, and hours kept in sync across every platform, with regular profit reporting.
Frequently asked about delivery platform optimization
Real questions from real conversations with restaurant owners about Uber Eats and DoorDash.
How much of my order do Uber Eats and DoorDash actually take?
Commission structures vary by plan and platform, but 15-30% of the order total is typical once delivery, marketing, and processing fees are included. Menu pricing and item selection can be adjusted so that fee is priced in rather than quietly eaten out of your margin.
Can you help lower our Uber Eats and DoorDash fees, not just build a menu?
Yes. This includes reviewing which commission tier or plan actually fits your order volume, deciding when a percentage-off promotion is worth running versus when it just erodes margin, and setting up your own commission-free online ordering so repeat customers can order direct.
Do you manage our menu across Uber Eats, DoorDash, and Grubhub, or just one platform?
Multi-platform management is part of this service — prices, photos, descriptions, hours, and 86'd items are kept in sync across every platform you use, so a change made once doesn't have to be repeated three or four more times.
Can you tell us which menu items are actually profitable after delivery fees?
Yes. Revenue and profit analytics break out true per-order profit after commissions, packaging costs, and promo spend, by platform and by item, so decisions about pricing or menu changes are based on real numbers rather than guesswork.
Do you run marketing campaigns on the delivery apps themselves?
Yes. This covers sponsored-listing budgets and in-app promotions on Uber Eats and DoorDash, alongside building out your own commission-free ordering channel so marketing spend isn't only feeding the platforms' commission model.
Ready to make delivery apps work harder for you?
Send me a message and I'll reply within a day — usually much sooner. First look is always free.
Based out of Thrive Workplace · 610 Jerry Street, Suite 200, Castle Rock, CO 80104