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● Verified Credentials

Credentials you can check yourself.

Every certification on this page links to the issuer’s own verification record. No logos borrowed, no badges you have to take on faith. Click through and confirm it in seconds.

3 active Google Ads certifications Issuer-verified Cryptographically signed Kept current
Google Ads AI-Powered Shopping ads Certification certificate, issued September 28, 2026, certificate ID 195422451
Active · Verified

Google Ads AI-Powered Shopping Ads Certification

Issued by Google through Skillshop. Covers Shopping ads, Merchant Center product feeds and Performance Max for retail.

Issued
September 28, 2026
Valid through
September 28, 2027
Certificate ID
195422451
Format
W3C Verifiable Credential

What this certification covers

  • Explain how Shopping ads work and how retail businesses grow with Google
  • Apply Google Shopping policy and its core requirements
  • Use Merchant Center and a product feed to support a shopping strategy
  • Choose the right campaign type for each marketing objective
  • Use Performance Max for Retail to reach more shoppers
Why It Matters

What this means for your ad budget

Google’s campaigns now run largely on automated bidding and AI-driven placement. Knowing how to steer that automation, instead of just switching it on, is the difference between spend that produces calls and spend that disappears.

1

Strategy before automation

Conversion goals, tracking and budgets get set up first, so Google’s AI optimizes for real leads rather than cheap clicks.

2

Cross-channel campaigns

Search, Maps, YouTube and Display handled as one plan, with the right campaign type chosen for each goal.

3

Transparent reporting

You see what the automation did and why, using Google Ads reporting and insights, in plain English.

Want certified help with Google Ads?

Start with a $250 Ad Audit & Setup, or book a free 15-minute call to talk through your goals.